Irony is Boring.

I liked the first two editions of Pitchfork's Why We Fight, but I've missed every one since. I've read #3 and #4 just now, and while I thought #4 was an okay walk through the perils of MIA's playing with politics, I got three quarters of the way down #3 and was suddenly, un-utterably bored with the entire enterprise:

This idea of knowingness, though-- our relationship with it can get complicated. Right now, one of the internet's most successful bastions of knowingness is a blog called Hipster Runoff, a performance that's almost nothing but knowing: It shrugs, it takes an arch, pseudo-scientific tone, it puts every other word in scare quotes. Here you go, it seems to say: Here is your weird market of hipness and cool. The end. You can take it as withering satire, if you want to, because its skewers are dead on target. Of course, if its pseudonymous author really thought the market of cool were that pointless and vacuous, why spend so much time thinking about it-- why know it well enough to be savvy? It's not so much a satire as a whole performance of knowingness. And even if I don't often have the stomach for it, I can't pretend the performance isn't an immaculate one: it's knowingness raised to the level of poetry, free of the burden of "intent" or sincerity or any point beyond what the reader reflects out of it. It goes beyond "the author is dead" and turns the author into some kind of zombie.

When I was in college, REM had a rather large hit song with the line "You said that irony was the shackle of youth." At the time, I disagreed, saying that irony was the weapon of youth. We were both right, I suppose, but I don't care to examine the matter much further than that, because Irony, capital "I", is not that interesting. It's not really a thing, it's an act, a choice. That's why an analysis or discussion of Irony will always feel overblown. And it's why Family Guy will always be less than its competitors.

I say that because the article namedrops The Simpsons. But The Simpsons, however arch it seemed, always leavened its snark with a sincere heart. The show actually cared about its characters; even, or especially Homer. Homer Simpson serves the show as the butt of most of the jokes, but if something really really bad happened to him, fans would be heartbroken. Because Homer is not really a bad guy, just flawed and limited, like all of us are.



Family Guy, on the other hand, doesn't really care all that much. About anything. The show's evolved from an even arch-er version of The Simpsons to an endless On the Road movie with a drunken hipster dog and a gay baby standing in for Bob Hope and Bing Crosby. It's breezy and stupid and fully aware of its breeziness and stupidity, and works them like Stevedores for every laugh. At the root of every Family Guy gag is the thought, "This is so completely retarded that I have no choice but to laugh."



And while such cheap absurdity is a well that may never run dry, it's a good distance away from the archness and intellect of The Simpsons, and light-years away from its great rival South Park. Trey Parker and Matt Stone's show is a lot of things, but almost never ironic. Rather, it's bone-cuttingly satiric, to the point of being mad-dog mean:



The humor here comes from saying the unsayable, and while that sounds knowing, it's not irony, because it's meant with deadly earnestness.

My point is that irony is not worth the effort of hashing out, because it's by no means as central to our cultural narratives as people who wallow in it, or fuss about it, think it is. There's a time when we all love it, and think ourselves superior for being aware of it. It passes.